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The Native Advertising Powerhouse Masterclass is for media companies of all sizes, whether you've been offering native ads for a while – or just getting started.
The Native Advertising Powerhouse Masterclass teaches you a solid framework for developing you own successful native ads studio.
At the two-day workshop, media companies will gain the skills and knowledge needed to offer branded content with an impact.
The training follows proven methods practiced by top global brand studios such as T Brand Studio, BBC StoryWorks, and Bonnier News Brand Studio.
In the fierce competition for consumers’ attention, media outlets are increasingly being bypassed by advertisers trying to engage audiences on other platforms.
Despite great efforts and best intentions, most branded content fail to engage its audience. Often, media companies lack the know-how required to create native ads that are as inspirational and useful as their editorial content.
Without a skillful, well-established brand studio, publications lose business to creative agencies. As such, they are missing out on the biggest business opportunity since the invention of advertising.
In a time of growing distrust and disengagement with traditional media, one thing is becoming clear:
Consumers are looking to brands for inspiring and meaningful experiences.
There’s a lot to win for media outlets who, in a joint effort with brands, can deliver credible branded content, from ‘news you can use’ to inspirational stories that set the agenda on social issues.
In fact, by 2021, 36 % of media companies’ overall ad revenue will come from native advertising.
42 % of publishers already have their own native ad studio.
The Native Advertising Powerhouse Masterclass is for you wanting to:
Clearly define the value you bring to advertisers
Train your sales team to sell native ads
Being able to report on campaign performance
Streamline the production of native ads
Digital Strategy and Development Director, TVN Discovery
The Native Advertising Masterclass is designed for publications and media companies of all shapes and sizes, regardless of level of experience with native ads.
You'll find the workshop particularly valuable if:
Eight out of ten of publishers find their native ads solutions to be ‘effective’ or ‘very effective’.
At the Native Advertising Masterclass, you’ll learn how to:
We’ll cover the fundamentals of stakeholder management to secure buy-in from the right people.
Together we’ll define a go-to-market approach that fits your organization.
This includes defining, positioning, and pricing your native advertising products to increase advertising revenue.
We’ll walk you through how to establish a lean brand studio and how to choose the right tech stack.
Jesper is a renowned content marketing and native advertising advisor and international keynote speaker.
Before training begins, we get to know your business through a questionnaire that will help us personalize masterclasses.
The masterclass itself is a two-day onsite session that covers the organization, tooling, and positioning required to build a brand studio.
We'll provide you with the resources you need to keep working with native advertising after training sessions are completed.
We don’t let go before you’re up and running. The package includes a follow-up video conference to make sure you’re on track to reach your goals.
The entire package costs around €15,000 – depending on travel costs and length of masterclass.
You will win back your investment in no time: 70 % of publishers price native ads higher than traditional advertising.
The Native Advertising Masterclass will fastforward your growth by several months.
Fill in your details to request a preliminary call. During this first meeting, we'll figure out if your organization is a good fit for the masterclass.
After submitting the form, a representative from the Native Advertising Institute will get back to you within a few working days to schedule the call.