Why organic and social visibility has dropped off for major brands
The information outlined in this book lays the foundation for digital marketers to have profitable and successful native campaigns. All in a short amount of time, while simultaneously building a lasting audience.
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How to leverage native advertising
How do you stand out in today's content shock economy? This is the problem that Chad Pollitt sets out to answer in his latest book "The Native Advertising Manfesto."
In this book you will learn:
Why today's paid distribution is broken
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Written by Chad Pollitt
Chad Pollitt, a leading expert in audience building and content distribution is VP of Audience at Native Advertising Institute. He is a former VP and Co-founder of Relevance. He was named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.
How to align your paid content distribution with your buyer's journey