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The report includes vital insights on: 

  • Brands' use of native advertising 
  • Their strategic approach to native advertising
  • KPI's and measurements
  • Native advertising budgets
  • 3 Danish case examples


JP/Politikens Hus and Native Advertising Institute have conducted this 2017 report on the state of native advertising in Denmark. The report is based on a survey where Danish brand advertisers were asked how they used native advertising and to what extent they plan to invest and rely on native advertising as part of their marketing mix in the future.

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State of Native Advertising i Danmark 2017

The Report is Written in Danish