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The findings in this report are based on answers from 207 magazine executives from 53 countries and represents the largest, most comprehensive native ad survey in the magazine industry to date. 

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"Native Advertising Trends 2017 

- the Magazine Industry

Native Advertising is the fastest growing source of revenue for magazine publishers around the world. This report reveals the challenges and threats to native advertising in the magazine industry as well as the potential, opportunities, budgets and tactics.


This annual report provides you with an answer to:

How magazine publishers view native advertising in general

Budget expectations for native advertising in the magazine industry

Threats and opportunities according to magazine publishers

How the magazine publishers measure native advertising effectiveness 

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The report is made in collaboration with

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