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The findings in this report are based on answers from 156 news media executives  (each representing their own company) in 48 countries, each sharing thought-provoking insights on this pressing industry advertising topic. The research  represents the largest, most comprehensive native ad survey in the news media industry to date. 

How the news media publishers measure native advertising effectiveness 

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"Native Advertising Trends 2016 

- the NEWS Media Industry

Are you curious about the current state of native advertising in the news media industry? And would you like to know, what news media publishers have to say when asked about the expected revenue from native advertising?


This annual report provides you with an answer to:

Case studies showcasing how native advertising is integrated as a content format in the news media product portfolio.

How news media publishers view native advertising in general

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Budget expectations for native advertising in the news media industry

The report is made in collaboration with

Threats and opportunities according to news media publishers

*The Native Advertising Institute's newsletter focuses on creative and strategic content dedicated to helping publishers and marketers become successful with native advertising. 


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